How to Maximise Hold Message Impact
One good hold message can create a new long-term relationship with a first-time caller, or, remind your existing client-base why you’re the best in the business – it’s all about your strategy and approach. Â
If you put yourself in your callers shoes, consider what message might make the most meaningful impact while they wait. What do your callers have in common? Is it the location, a requirement, their big-picture business interest, or other? These musings matter when it comes to scripting a message that has meaning.
Most callers are making contact to speak with someone – that’s the first obvious point. So, automated messages, hold music and on-hold content won’t be their priority or purpose, however, with graduated exposure and the right approach, your hold message can become an emotive or action stimulating experience.
Hold messages are a prime place to position your other products with style, but not at the expense of creating a calm, soothing atmosphere for your on-hold client. They also pose a chance for heightened engagement, where you can offer a number of new approaches to familiar material.
Maximise Interest with Meaningful Messages
10 Ideas to Consider:
- Put a vocal survey on your services (showing that their experience matters to you)
- Share quirky or remarkable business facts (for entertainment and interest)
- Recruit voice-over talent for demonstrations of your service offerings
- Design your scripts with a professional writer, with timing and audio features in mind
- Discuss causes that your business supports, and that your clients can participate in
- Offer a Hold-Message special promotion code for introductions to new service offers
- Feature a well-known artist, business person or local celebrity to promote your brand
- Create a bespoke audio tune and catch-phrase, to increase recognition and anchoring
- Implement elements of comedy for entertainment
- Use clever material that acknowledges the wait time in a genuine tone
Got some Tips for Hold Message Bits? Let us know, and maybe even use it when you make an order!
